Is it good business to be a good business?
Corporate social responsibility(CSR) is how an organisation voluntarily manages its economical, social, ethical and environmental impacts on society. It applies both to the organisation and its people as they all have interaction with society and the environment. Companies engaged in CSR have a better reputation with customers, improved staff motivation, a better ability to recruit employees and are able to exploit new market opportunities while at the same time attracting and retaining investors.
Peter Bütikofer & Company has been advising large multinationals on how to enter the CSR arena, from joining prominent organisations, to community days for employees, to speaking opportunities or finding suitable causes to support. Of course we also advise on how to design, implement and communicate these activities.
It definitely makes sense to be a good business. Let us help you on your way.