Beyond logo design, a unique identity
The foundations of your brand are embedded in your corporate identity. Claiming who you are, what you stand for and how you work is not enough. Your identity goes far beyond a name and a logotype. It translates in all your representations and communications, whether verbally, visually or through published texts or audio material. If colors and shapes are important, tone of voice and visual style do also contribute to the uniqueness of your brand personality.
At Bütikofer & Company we help established brands as well as newly created identities to stand out from the crowd and to develop their core message around their culture, their vision, their values and their mission. After thorough investigation on your target groups perception and studies on your history and current business environment, we develop and implement corporate branding concepts that support your long-term strategy. Through conceptual positioning, visual design and tailored implementation tools, you will effectively support the branding of your corporate identity in the minds of all your target audiences.